Kiehl’s Powerful-Strength Line-Reducing Concentrate


I must admit, until about two years ago, skincare was something I’d never really given much time to.  My routine consisted pretty much of wiping a baby wipe around my face to get my makeup off and whacking some Witch Hazel on the odd spot.  I’ve always had good, ‘normal’ skin that’s relatively clear – and I’m also super lazy when it comes to getting ready for bed – so skincare really wasn’t a priority for me at all.


Whilst I still have been known to use the odd makeup wipe after a night out and I do totally swear by Witch Hazel when I have a rogue visitor on my face (seriously guys, it’s so cheap and an absolutely wonder product) I’ve slowly started to realise the worth in looking after your skin.  A couple of years ago, I had my face scanned at the Mere Spa and although I didn’t have much sun damage and my skin age was younger than my actual age (no surprises there, baby face), seeing your skin in all its UV light glory on a screen does shock you somewhat into taking care of it.  Coupled with the fact I started to experience real unusual redness on my cheeks – a reaction, I think, to the aforementioned beloved facial wipes and another champion of laziness, micellar water – I really started to think a whole lot more about what I was putting on my face.



The world of skincare is a confusing one when you’re an outsider, but I quickly realised that if I was looking for no-nonsense, quality skincare then Kiehl’s was where it was at.  For those of you that don’t know, Kiehl’s began as old-world apothecary in New York 165 years ago – so they really do know their stuff.  What I love the most about their products – apart from the fact they really do work – is that they list all their ingredients on the front of their packaging so it’s really clear what’s in them, which is a god-send when you’re trying to work out what you’re allergic to.  Their products are absolutely designed to do the job they say they’ll do and that’s exactly what they do do.  Their Midnight Recovery Concentrate has been a favourite of mine for a little while now and has really helped my skin calm down after its bout of redness.


I’ve recently started collaborating with the Manchester King Street boutique and I was really excited to be invited to a bloggers’ breakfast with them at the beginning of the month.  I actually went to the boutique’s launch party and instantly fell in love with it – it’s not only a beauty lover’s dream but an interior lover’s one too with its neon signs and prettily placed product – so it was great to be invited by them to chat through the launch of their latest offering.  This month sees the (re)release of their new and improved Powerful-Strength Line-Reducing Concentrate – and boy, what a powerful product it is.



If you’re a die-hard Kiehl’s fan, you’ll know that this product isn’t entirely new – its previous incarnation was loved by many.  This time around, they’ve upped the Vitamin C content from an already huge 10% to a mammoth 12.5%.  It doesn’t sound much as percentages go, but trust me, this is a lot.  Naturally, the body doesn’t produce Vitamin C on its own so just as we need to eat it, we also need it topically too.  As an ingredient though, it’s quite unstable in skincare so for Kiehl’s to have managed to pack this level in is pretty incredible.


Although I am getting on a bit at the ripe old age of 28 and prevention definitely is better than cure in terms of wrinkles, my teenage looking babyface that necessitates me taping my ID to my head to buy a wide selection of normal adult items like alcohol, lottery tickets and *gasp* paracetamol doesn’t quite need line-reducing products yet.  Gutting, I thought, seeing as Kiehl’s were kindly gifting me with a bottle of something I apparently didn’t have much use for.  However, I quickly learnt that although the Vitamin C is amazing at quickly diminishing lines and wrinkles and the hyaluronic acid reduces roughness and appearance of deep wrinkles through epidermal hydration, this product does so much more.  Like I said, Vitamin C is pretty much a necessity for your skin and the concentrate noticeably improves your skin’s radiance and texture, as well as acting as a potent antioxidant and having long-term active correction benefits.


Plus, it also just makes your skin feel well nice, sooooo there’s that too.



In all seriousness though, the consistency is so lovely.  We tried it on the back of our hands in the boutique and I honestly was amazed to see how it did noticeably plump out the skin almost instantly and make it feel more smooth.  It’s got a really lovely feel, a bit like a primer and after using it at home for a couple of weeks now, I can honestly say it really does make your skin look brighter and smoother.  One pump goes a long way and you can use it morning and night alongside other products in your routine.  It’s one of those products I didn’t know I needed but now I would’t want to be without.


Excitingly, Kiehl’s have been lucky enough to offer one of my followers a full size bottle of the Powerful-Strength Line-Reducing Concentrate too.  To be in with a chance, simply head to my Instagram and Twitter and for details.  Remember to follow both me and Kiehl’s too!


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